This talk studies an optimal consumption problem for a loss-averse agent with reference to past consumption maximum. To account for loss aversion on relative consumption, an S-shaped utility is adopted that measures the difference between the non-negative consumption rate and a fraction of the historical spending peak. We consider the concave envelope of the realization utility with respect to consumption, allowing us to focus on an auxiliary HJB variational inequality on the strength of concavification principle and dynamic programming arguments. By applying the dual transform and smooth-fit conditions, the auxiliary HJB variational inequality is solved in closed-form piecewisely and some thresholds of the wealth variable are obtained. The optimal consumption and investment control of the original problem can be derived analytically in the piecewise feedback form. The rigorous verification proofs on optimality and concavification principle are provided. Joint with Prof. Xiang YU and Mr. Qinyi Zhang.